About Us

We’re moms first.

We’re moms who care deeply about raising emotionally strong, connected kids—and giving other parents tools that actually help.

Together we saw a void—it's tough to find tools to teach kids how to understand and manage their emotions in a simple, practical way. So we set out to change that.

At the core of everything we create are 5 foundational skills that build emotional resilience in children. We call them the Fundamental 5—simple, research-backed principles that help kids understand their emotions, build confidence, and feel connected to themselves, people and world around them.

Meet Lindsay

Lindsay Drury is a Mental Health Counselor who works with children, and a mom of three.

In her therapy practice, she helps kids develop the emotional tools they need to regulate feelings, build self-worth, and form healthy patterns. The same frameworks she uses in sessions are thoughtfully woven into our products—so parents can bring those principles into everyday life in a simple, natural way.

Meet Jayne

Jayne Swallow is a graphic designer, entrepreneur, and mom of four.

She is the former owner and founder of Promptly Journals and is passionate about creating products that are both meaningful and beautifully designed. As a mom of kids with big emotions, she understands the real-life challenges families face—and is driven to design tools that are practical, engaging, and genuinely helpful.